Ask almost any small business owner why great employees are so hard to find and keep, and you’ll hear the same explanations: people aren’t loyal anymore. Someone else can always pay more. Benefits aren’t competitive enough.

Regie Tiu used to believe some of those things, too.

Then, in a single year, he lost 27 employees from his own health and wellness business.

“Stop asking why employees aren’t more loyal to you. Start asking what you’re doing to earn their loyalty.”

“Loyalty is reciprocal.
If you want it, go first.”

You can’t expect employees to invest deeply in a business before demonstrating how deeply the business will invest in them.

The cost wasn’t just financial. Constant hiring and retraining drained his time. Morale suffered. Performance became inconsistent. Regie stopped looking at the people who were leaving and started looking at the leader they were leaving.

In this practical, story-driven keynote, Regie shares the leadership shifts that transformed his own company into a thriving seven-figure business with an exceptional team capable of performing without depending on him every day.

The Method

What Audiences Learn

01

Recruit Right

  • 1Ask questions that reveal character, not just credentials.
  • 2Check for culture fit before skill fit.
  • 3Hire for values — skills can be taught, character can’t.
02

Raise Higher

  • 1Build confidence with clarity, not hype.
  • 2Give direct feedback early and often.
  • 3Recognize progress, not just results.
03

Retain Longer

  • 1Ask yourself first: how loyal am I to them?
  • 2Invest in their growth before they ask for it.
  • 3Follow through on what you promise.

Because the freedom every owner wants doesn’t begin when they finally find more hours in the day.

Owner freedom starts with employee loyalty. And loyalty starts with the leader who is willing to go first.

Key Takeaways

What They Walk Away With

How to ask the one question that reveals whether you’re earning loyalty or just expecting it.

The Recruit Right → Raise Higher → Retain Longer methodology for building a team that stays.

Why the leader — not the labor market — is the real variable in employee retention.

Formats

Format Options

Keynote

45–60 minutes

The full Go First framework, delivered as a story-driven main-stage keynote.

Workshop / Half-Day

Extended format

A deeper dive into one pillar — Recruit Right, Raise Higher, or Retain Longer — with hands-on exercises.

Corporate Customization

Tailored to your room

Regie asks every client one question before building the talk: how much of this session should be personal story vs. professional framework? The talk is tailored to the room.